Tailored Consulting for Marketing, Sales, and Business Culture Alignment
Customized solutions to create synergy between marketing and sales in B2B environments
I help B2B companies align marketing, sales, and values to improve teamwork and drive growth. Let’s create a tailored solution to boost coordination and results.
The common Marketing and Sales misalignment
I have seen firsthand how aligning KPIs, implementing the right processes, and integrating technology can transform how these teams collaborate, making them work like a well-oiled machine. When both teams are aligned, the entire business benefits from higher conversion rates and smoother operations.
Every business is unique, and my consulting approach is completely customized to fit the specific challenges and goals of your organization. Here's how I help you:
1
Assess the current situation
I begin by assessing your marketing and sales teams' current operations, including KPIs, processes, and tech stack.
2
Align KPIs and processes
I establish shared KPIs and optimize processes to align teams, reduce conflict, and boost efficiency.
3
Implement technology solutions
I recommend and implement CRM, marketing automation, and data analytics tools to track leads and improve marketing-sales communication
4
Foster a unified business culture
Through workshops and ongoing support, I help cultivate a collaborative culture that encourages teamwork and trust between marketing and sales.
Areas of expertise
My consulting services are designed to focus on marketing, sales, and culture alignment.
Key services include:
Case Studies
From friction to collaboration
Case 1, Parrot Software
Software Company (YCombinator)
Challenge
To develop a Strategic Alliances department to reduce their CAC (Customer Acquisition Cost).
Result
A 25% lower CAC compared to a lead acquired from an inbound channel.
Solution
Introduced a “customer journey” mapping process, aligned team goals, and introduced a BDR (Business Development Representative) to filter and qualify leads.
Case 3, thrue.mx
Organizational development and consulting Company
Challenge
Their sales relied 100% on recommendations, repeat purchases, and an outbound channel.
Result
Implementation of HubSpot CRM to view and analyze funnels by sales channel. Development of inbound channels such as Google Ads, events, and partnerships with a 50% conversion rate from SQL to customer.
